-x- Audience -x-

LO: To explore how media texts appeal to different audiences! ..

2 Main Points about the Media Audience ..

=D .. The media are often experienced by people alone ( cutt off from people )
=D .. Wherever they are in the world, the audience for a media text are all receiving exactly
the same thing

History .. Media can affect people in many negative ways. An example of this would be that people usually tend to go out with their friends to experience the media i.e cinemas or sometimes relaxing with friends watching the tv. Therfore if they all see a negative approach reflecting soemthing i.e a celebrity, this will mean that millions of people see this negative approach which makes the media have a superior power upon the audience.

The audience as a *Mass* .. According to many theorists, particularly in the early history of the subject, when we listen to our CDs or sit in the cinema, we become part of a mass audience in many ways like a crowd at a football match or a rock concert but at the same time very different because separated from all the other members of this mass by space and sometimes time.


The Effects / Hypodermic model .. According to this theory the media injects ideas, attitudes and beliefs into the audience.