How film trailers are used to attract an audience?.. -x- .. The Chronicles of Narnia.. The Lion The Witch and The Wardorbe..

The Lion The Witch And The Wardrobe..



In this particular trailer the main aspect used to emphasize the trailer is the use of diegetic sound and the voice over. The reason for this is because they both explain to the audience what the main storyline is about. Right at the beginning of the trailer the sound of a clock is played, this straight away connotes the idea to the audience that the film is going to be about time running out or events happening with a time limit, also decision making happening within a time period.
The use of dialogue is not used until midway during the trailer; this emphasizes the use of sound during the trailer as it makes the audience figure out what the storyline is going to be about without hearing any use of dialogue. The first dialogue used in the trailer is *Impossible*. This phrase alone connotes to the audience that the film is going to be fairy tale or fantasy based, as impossible connotes fictional events happening within the movie.

The genre for this film is fantasy. There are many ways the director has used media aspects to show how the film trailers genre is established. Firstly the mise en scene plays a high role in establishing the genre. The costumes of the fighters wearing armour shield protection such as helmets connotes that they are taking part on a battle or war, however the fighters are half human and half animal. This therefore shows the fantasy genre as it is a fictional type of character. Also the use of editing establishes the genre of the film. For example there is a long shot used allowing the audience to see the setting the 4 children are in. It is also from a high view shot, this connotes how lonely the children are their idea of heroism within the film. This therefore establishes the genre being a fantasy as there are 4 children in the middle of a mountain instead of being at school or a home.

From this trailer I can straight away assume that the film is going to be family based. The reason for this is because the main characters are all children, one being around the age of 10, this therefore shows that the film will be family based because parents will be taking their children to the watch the movie.
The trailer shows that this film is worth coming to see by the writing put across saying * based on the beloved masterpiece by C.S. Lewis*, this shows that there has already been something based on the same storyline, in this case a novel. Also the phrase *This Christmas* shows that the film is worth going to see as it is coming out in the Christmas season and the snow in the trailer also connotes the festive fantasy season.