" A Rapper's Ambition "

Sound ... The sound is an up beat tempo track and is played throughout the whole trailer. The beat is also linked to todays type of "rapping" as it portays "grime" which is a youthful type of music in todays society.

Timing.. The timing for this trailer is 2.06, throughout the trailer the shots and scences shown are fast and snappy, so this therfore enables the viewer to watch the whole trailer, and because it is 2.06 it dosent drag on, but instead leaves a dramatic effect upon the audience.

Language.. The langugae used in this trailer are seen as "ghetto" and "roudy" . The reason for this is because the trailer focuses on two young men who are determined to acheive there goals in rapping and in order to do so they talk and act in a certain way, and in this case "ghetto". The setting is alos shot in a deprived urban area in West Lodnon which has a bigger impact of the type of way they speak.

Camera Shots.. In this particular trailer the main shots used are close ups. This is in order to gain certain facial expressions from the characters in order for the audience to relate to them. The second main type of shot used in this trailer is "Mise En Scene". The reason for this is so that the audience can be shown what type of area the film is shot in and what type of things are around the characters.

Lighting .. The lighting in this trailer is mainly dark and dim. The reason for this is because it shows how dark the characters lives are at the moment and it automatically gives the audience the idea that the setting is an urban deprived area.

Overall the message that the trailer gives to the audiecne is that the film focuses on young people trying their best to acheive their goals and beliefs in certain talents. The music scene is also an important and popular value in todays society according to the youth. This therfore realates to the audience and gains attention to watching the film.