-x- Audience -x-

LO: To explore how media texts appeal to different audiences! ..

2 Main Points about the Media Audience ..

=D .. The media are often experienced by people alone ( cutt off from people )
=D .. Wherever they are in the world, the audience for a media text are all receiving exactly
the same thing

History .. Media can affect people in many negative ways. An example of this would be that people usually tend to go out with their friends to experience the media i.e cinemas or sometimes relaxing with friends watching the tv. Therfore if they all see a negative approach reflecting soemthing i.e a celebrity, this will mean that millions of people see this negative approach which makes the media have a superior power upon the audience.

The audience as a *Mass* .. According to many theorists, particularly in the early history of the subject, when we listen to our CDs or sit in the cinema, we become part of a mass audience in many ways like a crowd at a football match or a rock concert but at the same time very different because separated from all the other members of this mass by space and sometimes time.


The Effects / Hypodermic model .. According to this theory the media injects ideas, attitudes and beliefs into the audience.

-x- Next Best Steps -x-

Editing ..

The editing used in this short extract is mainly done in a slow pace style. The reason for this is becuase this particular scence focusses on the father taking a concentrated view to see whether or not the baby looks like one of the prisoners. Therfore the director has done this so that the audience are scattered with tension and suspense in finding out whether or not the father will find out if one of the prisoners is the father of his grandson.

-x- Self Evaluation -x-

Self Evaluation of Natasha Nti ..

Attainment : 2 . The reason for this is because there have been numerous amount of times that i haven't been in lessons and i personally think it is not up to suitable standards.

Effort : 2 . The reason for this is because i think i put more effort into the clasroom speaking and contributions to the class rather than putting as much effort into my essays and homework.

Punctuality : 1. Since this term has started i haven't been late to any lessons.

Submission and quality of homework : 1. The reason for this is because all of my homework this term has been on time.

Ability to work independently : 1 . Mr Bush this term set us independant work after wathcing certain clips and analyising them. I thought i done this quite well .

Quality of writing : 2 . I dont think it is accuratley perfect at the moment but i think in time it is going to improve.

Organisation of Media folder : 1 . Everything in my media folder is up to the dat and organised.

Oral contributions in class : 1 . I think thsi term i have contributed to the class quite well and much more than i did last term.

Contributions to your practical production group: 1 . I organised where we should meet up and i made the sneak peak trailer in our film picth to Mr Bush .

How film trailers are used to attract an audience?.. -x- .. The Chronicles of Narnia.. The Lion The Witch and The Wardorbe..

The Lion The Witch And The Wardrobe..



In this particular trailer the main aspect used to emphasize the trailer is the use of diegetic sound and the voice over. The reason for this is because they both explain to the audience what the main storyline is about. Right at the beginning of the trailer the sound of a clock is played, this straight away connotes the idea to the audience that the film is going to be about time running out or events happening with a time limit, also decision making happening within a time period.
The use of dialogue is not used until midway during the trailer; this emphasizes the use of sound during the trailer as it makes the audience figure out what the storyline is going to be about without hearing any use of dialogue. The first dialogue used in the trailer is *Impossible*. This phrase alone connotes to the audience that the film is going to be fairy tale or fantasy based, as impossible connotes fictional events happening within the movie.

The genre for this film is fantasy. There are many ways the director has used media aspects to show how the film trailers genre is established. Firstly the mise en scene plays a high role in establishing the genre. The costumes of the fighters wearing armour shield protection such as helmets connotes that they are taking part on a battle or war, however the fighters are half human and half animal. This therefore shows the fantasy genre as it is a fictional type of character. Also the use of editing establishes the genre of the film. For example there is a long shot used allowing the audience to see the setting the 4 children are in. It is also from a high view shot, this connotes how lonely the children are their idea of heroism within the film. This therefore establishes the genre being a fantasy as there are 4 children in the middle of a mountain instead of being at school or a home.

From this trailer I can straight away assume that the film is going to be family based. The reason for this is because the main characters are all children, one being around the age of 10, this therefore shows that the film will be family based because parents will be taking their children to the watch the movie.
The trailer shows that this film is worth coming to see by the writing put across saying * based on the beloved masterpiece by C.S. Lewis*, this shows that there has already been something based on the same storyline, in this case a novel. Also the phrase *This Christmas* shows that the film is worth going to see as it is coming out in the Christmas season and the snow in the trailer also connotes the festive fantasy season.

-x- Film Language Essay .. *LIFE* -x-

*..LIFE...*

Martin Lawrence
Eddie Murphy

The film I have chosen to analyse is a film called *LIFE*, with actors staring Eddie Murphy and Martin Lawrence. This automatically tells the audience that the film is going to be humour based, due to their stand up comedies and their other roles in films are usually humorous. Throughout this extract there are many film aspects used. Firstly I will be focusing on the opening shot used in the scene and how it attracts the audience’s attention.

The opening shot of this extract is a medium shot, this therefore automatically shows the audience the characters facial expressions and the type of clothing, this specific character is wearing. In this case the character is wearing a shirt tucked into smart trousers, this connotes that he is a wealthy man and his occupational status is very high. His facial expressions used in this particular shot are happy; due to the reason that he has just found out that his daughter has had a baby boy. However the camera movement then zooms out to a long shot, focusing upon the people he was talking to. The audience then realise the sudden change of emotions within the scene, as his wife and butler are not sharing the same joy that he was. This therefore enables the audience to think what is wrong in the household and what could be possibly be wrong with the baby or daughter. This brings up tension within the scene as the viewers are eager to know what is wrong.

After the male character walks off the audience then get to see a point of view shot, as if they were the new born baby. The male character then has a smile on his face but suddenly drop faces his facial expressions into a shocked and terrified moment. The audience therefore captures the sense of idea that something is wrong with the baby, and enables suspense and tension upon the audience as they don not know the reason behind his dramatic sense of negativity.
The shot also used for this specific scene in the extract is a close up. This is done so that the audience can relate to the characters facial expressions and see or feel what he is feeling.

In the next part of the extract the editing used is a jump cut. The reason why this is done is so that the audience doesn’t expect it. In this particular moment of the extract the audience is determined to know what has happened to the baby or what is wrong with the baby, therefore the quick and sudden jump cut to the male character shouting and showing anger and frustration towards the police officer shows that he has a high advantage and control over the police officer and is determined to find out the reason behind his troubles. In this particular case the reason being that his grandson is black. The jump cut therefore gains the audiences attention due to the reason that they are forced to focus on something very suddenly and unexpected.

The setting used in this extract is particularly based in an old century country type placed atmosphere. When the male character calls out every man, the audience then automatically gains the idea that he is at a local prison full of black men. Therefore the setting is shown to be at a prison full of men, who have committed crimes. Also the setting is seen in a very hot area, which can connote to the audience that the men work very hard in the heat, due to the amount of men that were sweating. This can also be seen as some kind of punishment. However, the male character portrayed in this part of the extract is wearing a full piece suit during the hot season, this can also tell the audience that his house and car may be wealthy, due him not feeling the heat as much as them due to the use of cool conditioning.

The lighting used in this extract differs quite variable. Firstly there is high key lighting used when the male character is filled with joyful emotions that his daughter has just had a baby girl. The high key lighting therefore symbolises his happiness and emotion. However when he goes to take a look at the baby the lighting suddenly goes into a back lighting and low key lighting. The reason for this is because there is something strange or wrong with the baby, or just a personal dislike about the baby. The low key lighting therefore emphasises the dramatic tensions and shadows used to connote something bad within the scene.

The sound used in this extract is mostly diegetic sound. This particular scene focuses on the dialogue used by the characters which can be known as diegetic sound. Also sounds such as birds singing and the car door closing comes across as diegetic sound as it comes from a source we as the audience would naturally expect that sound to come from. Also parallel sound is used within this extract towards the end as the music being played is gospel/romantic type of music, when the scene focuses on the real father looking at the mother. This connotes their love and affection towards one another.

There are close ups used in this extract when the father puts the baby up towards the prisoners faces. This is done so that the audience and father can see if there are any resemblances towards the baby and men. Also their facial expressions show whether or not they are guilty or suspicious.

The camera movement mostly used in this extract is the tracking shot. The tracking shot is where the camera follows the action along tracks laid for the purpose; this is done when the father goes to each man one by one to see if the baby looks like any of the prisoners. This also gains a point of view shot as the prisoners are looking straight at the father and so are the audience.

Overall the director has used a wide range of media aspects. Mainly mise-en-scene, lighting, sound, cinematography and editing. This has therefore leaded to the film being a successful film due to the history life behind it and the changes in society compared to modern day today.

-x- Analysis of 4 Film Stills -x-

.. Camera Angles and Their Effects ..

!* .. Honey .. *!


The Still Image From *Honey* is shown in a medium type of shot. The reason for this is so that the audience can see the characters body language and a fair amount of the mise en scene. The image shows two characters who can be to a certain extent a couple or two people in lvoe, or have a close relationship. This connotes that the film can be about trust, love and companionship.
The shot shown enables the audience to see the characters facial expressions within the shot. The woman' (Jessica Alba) facial expression is potrayed in a desribale or hopefull type of expression. This therfore shows that something important is happening that she has played a part to.
The man's ( Mekhi Phifer ) facial expressions connote joy and relief to the important scene or acion that is taken place within the scene.

!*.. Bringing Down The House .. *!


The shot used in this film still is a close up. The close up empathises the characters facial expressions and allows the aduience to see excatly what is going on. The image shows an old lady covering the eyes of a young boy. This straight away connotes to the audience that the young boy is next to or spotting something he should not see at his age, whilst the lafu is disgusted or shocked by what she is seeing. The shot therfore makes the audience want to watch the movie because the still image makes the audience want to know what the characters are witnessing. Also this still image can connote two types of genre meaning. Firstly the image can connote a horror type of film, as it can be portrayed in a way that something scary is infront of the charcters. However the image can also portay a humours type of genre. This is because the character being an old woman. and the image showing her covering a young boys eyes, can show that she never saw what he is seeing when she was that age. This connotes humour as it reflects everyday life, to when young children see things they shouldn't really see.

!*..Coach Carter..*!


The shot used in this still image from *Coach Carter*, is a medium shot, but to a certain extent can be a long shot. The reason for this is so that the audience can see the charcters body language, a glimpse of the mise en scene and the characters facial expressions. From viewing this image the audience should already get the automatic idea that the man in the suit (Samuel Jackson) plays an important role within the film as he portayed as the boss or coach of the basketball team. The image shows the rest of the characters looking up to him and repsecting his views. This therfore gives the audience the idea that the film focuses upon the coach teaching the players good from bad, or right from wrong. Also the idea that the coach is in a buissness suit at a basketball match connotes the idea to the audience that he has two seprate lives or ideas or can also connote his commitment and loyalty towards the team. This therfore shows that the film is going to be versatile or a film based on two meanings.

!*..Jumanji..*!


Again the shot used in this still image from Jumanji is a meduium shot due to the audience being able to see the charcters faical expressions as well as the home type of setting. The image shows each character looking in the same direction which conntoes concentration and empathises the point that they are looking at something evil or distracting. Also the young boys mouth is open which connotes shock.
The body language shows that each character is holding on to one another. This therfore resmebles the idea towards the audience that they are all have close relationships towards one another and are avoiding anyone to get hurt.

-x- Analysing the Cinematography of two extracts from different eras-x-

The Colour Purple .. 1985.

AND

The Pursuit Of Happiness .. 2006.

!.. The Colour Purple .. 1985 .. !

!*...The Colour Purple film was originally a novel. The story focuses on female black life during the 1930s in the United States, addressing the numerous issues in the black female life, including their exceedingly low position in American social culture..*!

The extract shows a range of shots. Firstly the shot of a close up is used in the beginning of the extract in order for the audience to connect to the charcters via their facial expressions. The white womans facial expressions are happy in this part of the extract, this can link to her costume which connotes wealth, whilst the two young boys seem grumpy and the black woman (Oprah Winfrey) facial exrpessions are shown to be sad and unfortunate. Thsi straight away connotes the difference between both ethnicities and tells the audience that the film is going to be focused upon diversities within race. eqaulity, gender and income.

The msot demanding Long shot used in this extact is when the man shouts from across the street *No*. The shot shows the man falling to the floor and the dramtic sudden amount of white people running out to help him and destroy her. The shot emphasies how alone Sophia (Oprah) is and how certain people work with certain people.

Also the main purpose and dramtic and upsetting scene of this clip is when Sophia says *Hell No* .. The white woman responds * What did you just say*. As soon as the sentence is over the lighting dramtcially drops to low key lighting. This connotes the power she has over Sophia and that something terrible is about to happen.

!.. The Pursuit Of Happyness .. 2006 .. !

!*..The Pursuit of Happyness is a 2006 American biographical film directed by Gabriele Muccino about the on and off-homeless salesman-turned-stockbroker Chris Gardner. The film focuses on the low and high point of his lfie, and also enables the audience with teachings and inspirational incidents in real life situations..*!

There are again a number of shots used in this extract .

Firstly there is a close up shot in the beggining of the extract where the audience can see Chris (Will Smith) on the phone as well as his desk and facial expressions. The idea of the shot focusing on the desk and him ebing on the phone connotes to the audience thate he is a hard working man and has plenty of work on his hands.

The use of a long shot is also used from another workers point of view. The reason for this is because if one of the workers looks through the glass window they then see Chris about to have an important conversation with important buisnessmen. Also when Chris is talking to one of the buissnessmen the audience is presented in a point of view shot which therfore enables the audience to feel and imajine themselves in Chris's shoes.

The room that they have this meeting in also connotes a sense of happiness. This is because the room is filled with high key lighting which connotes joy and wonders.

Also the use of high and low key lighting is used when Chris runs into the school or nursery where his child is staying . When his son is shown through the window sitting on the ground there is low key lighting, however when Chris lifts his son high in the air there is a use of high key lighting through the window. This gives the audience the diea that when your low down its ahrd and upsetting whereas when your high up in life your happy and thankful.

!*.. Key Differences..*!

=] .. In The Colour Purple the movement from the camera is shown focussed upon one scene to the next whereas in The Pursuit of Happyness the camera follows Will Smo#iths every move this is known as *Tracking*.

=] .. There are more close up shots used in The Colour Purple. This is so that the audience feels what each charcter feels and shows the anger that white people have upon the black woman hitting a white man.

=] .. There is much more high key lighting used in The Pursuit Of Happyness extract. This can be linked to the idea of something good happening to Chirs whereas low key ligting is used on Sophia because something bad is happening to her.